cSPACE King Edward is an arts incubator and co-working space located in the heart of Calgary. In September 2019, I supported them in the lead up and on the event days of the Alberta Culture Days Celebration, which took over the building with four floors of art exhibits and a wide array of free activities for people to enjoy.
The campaign lead in was very tight, so I placed geographically and interest targeted sponsored ads on Facebook and Instagram to assist in getting the word out more quickly. There were also daily organically-driven posts to help build momentum and tease the variety of activities being offered.
Responsible for campaign concept, graphic design, copywriting and execution.